Will Apple buy Perplexity

Five Killer Charts

Good morning – here are your five chart for the day. Each one comes snap stat, quick take and why it matters. Skim, steal, forward (but always credit!!).

CHART 1 • Apple considers $14 billion Perplexity acquisition

Apple executives are reportedly discussing a potential bid for AI search engine Perplexity as the company scrambles to catch up in artificial intelligence. The deal would mark a dramatic shift from Apple's usual strategy of smaller acquisitions, with Perplexity's recent $14 billion valuation representing just the starting point for negotiations. The move comes as Apple faces Apple Intelligence failures and potential loss of its $20 billion Google search partnership.

Snap stat – Perplexity valued at $14 billion in recent funding round.

Quick take – Apple considers largest acquisition ever as AI pressure mounts.

Why it matters – Signals Apple's desperation to close AI gap with tech rivals.

Steal-this-caption – "Apple eyes $14B Perplexity buy – largest acquisition ever to catch AI rivals." #FiveChartsDaily

Source: Chartr

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